Story telling and Audience Engagement – A Challenge?

So, what has been happening? Have you been feeling like story telling has been challenging for you and for the development of your blog. You have a lot to talk about, but when it comes down to write it, you can really get it right?

Its OK, it happens to all of us. The key for good story telling and audience engagement, is to KEEP IT COOL.

Don’t get mad, don’t get stressed, just think of what message you are trying to convey, for me, the key is to rehearse the story in my head, and think what I want my audience to get from what I am saying? What is the main message?

Relax, keep it cool!

Story telling is no rocket science, that is what I am trying to tell you.

The key for a successful post, is confidence. People like when bloggers know what they are talking about, even if you don’t, pretend you do, embrace it.

You must be thinking, what is she talking about? Is she telling me to lie? NO, I am not! I am trying to make you understand that the best, and easiest way to tell a story and keep the audience engaged is by…


Yes! Sometimes people find this random topics and think that the audience is going to be interested on reading these crazy words no one has ever seen before. NO. People, like me, and you, like to read real blogs with real content.

Then again, what is the point of your blog? To express yourself, share whatever you feel like sharing. The most famous and successful bloggers write with passion, showing feeling and their own engagement towards the post.

The audience like posts with personality, it doesn’t matter if they agree or not with what you are saying. If you are engaged on your own post, people will react the same way.

Audience Engagement and Story Telling

Audience Engagement and Story Telling

It is like that saying, “If you smile to the world, the world smiles back at you.”

The post has to be full of you, and you might think “How would they know?” THEY KNOW, your audience can tell when you are engaged on the blog post, or when you are just typing words to fill in the space.

So now that you know the main keys for successful story telling (confidence, passion, personality, and to talk about something you know).

Make sure to stay away from the boring tales, diary, recap from the day, unless you had the craziest, most exciting experience that you need to share with the world.

And you already thought about it a million times and agreed that your audience will be interested on reading, then that day becomes an exception and you can share the experience.

Also, you should check out my last post on “What is the key for a successful blog?” and find all the tips that are going to make your blogging experience a lot easier.


Storytelling is useful for everyone! (

5 Responses

  1. Mi Muba says:

    Hi Mariana
    Story telling is one of the most popular way of communicating your message to your target audience. It reminds us the ancient times when story telling was one of the most popular and profitable profession in the field of communications.
    A beginning of your post with an interesting story binds your readers to the end of the story and you can communicate your commercial message between the lines.
    Thanks for sharing this wonderful post.
    Mi Muba recently posted…10 mistakes you should commit to become a successful bloggerMy Profile

    • Mariana Bialek says:

      Hi Mi Muba,
      You are completely right, story telling is the key of communications, in order to keep the message clear and interesting at the same time. Some people tend to get frustrated because they think its challenging, but at the end of the day, if you have an interesting story, the rest is done, its a matter of passing it along.

      Thank you!

  2. Exactly why bloggers who are also good story tellers tend to get the most audience.
    Christopher James recently posted…skybet free betsMy Profile

  3. Dylann says:

    The power of a story telling is the key to consumer engagement.Helping consumers to accept them and share their story as if it were their own is to achieve engagement. You should attract and involve the consumers. Thanks for sharing this article.
    Dylann recently posted…How to Audit InventoryMy Profile

    • Amiti says:

      Hi Dylann,

      We are with you 100% of the way on this topic. The essence of storytelling is involving readers.
      Thanks for taking the time to comment.