Grading Content: What’s your Grade?

Every day, on every social media network, you are hearing more and more on how important content is for an online business (not that it wasn’t important in the past).

In the morning, afternoon, evening, and at night you are hearing “content is king”. We all get the point, but are we all using the idea behind it? If you and I end up on a webpage with garbage – we are not coming back. Online businesses, of all kinds, want us all to visit again. In order to achieve that, a high level of content is necessary.

Without further ado, we begin grading content (for the record this is just an opinion).


Your content is:

A Quality – Gets Shared.


Titles and Subtitles:

Catchy and short (3-4 words) is the way to go, but don’t exaggerate .


You are going to see only original images, and not the same image of   “Google  Penguin” that you have seen on tens of other posts. One thing that “A”  content does    well in regards to images is that the publisher cuts an infographic  into sections, so    you see the related part of the image side by side with the  content.



Do grammatical mistakes really bother me that much? No, not really, but  a  publisher  that does not make grammatical mistakes is the same one that goes over  the  content  several times perfecting it before publication.


First of all, if there is something new, for example, a change being made in a certain social media site, a site with “A quality” content will be the first to report on the subject. Secondly, on a regular basis this type of content is of high quality because of the aforementioned qualities and also due to the fact that it is truly unique and helpful.

Digital Media

Some posts include explanatory videos and/or other videos that add to the message. What else? Don’t forget about Slideshare or embedding: Tweets and Pinterest pins/boards.


B Quality – Email or shared Sparsely

Titles and Subtitles: 

They tend to be too long, or they don’t stand out from the rest of the post.


This is an infographic that you have already seen a few times, although the publisher still does a good job with written content to make the second or third viewing still highly enjoyable.

The other images that are used may just be boring images from different sites with stock images that don’t add a whole lot to the post.


It’s all good.


The publisher that publishes “B quality” content is still able to bring you content that you enjoy, however part of the insights are not very new – you probably already got fed some of the insights from an “A quality” post. On a regular basis the topic ideas are still his/her and not the same topic that others are covering throughout the week.

Digital Media:

It’ll be a nice surprise if any is used.

C Quality – Run of the Mill

Titles and Subtitles:

Non-existent or part of the paragraph, like this:

Images: This is an infographic that you have already seen a few times, although the publisher still does a good job with written content to make the second or third viewing still highly enjoyable.


If there is an infographic, there probably isn’t any text to go along with it. Expect very few images, and those that are used were better off not being used, like this…


Either the publisher does not care, they don’t proofread correctly, or English is not mother tongue. Either way, the content loses its ability to create an engaging experience for readers.


Forget about reading something unique. “C quality” content is all about the same thing that most other blogs in the niche are analyzing or have already done.

Digital Media:

Don’t count on seeing anything newsworthy.


D and F Quality – Wasting your Time


If your published content, or the content you read does not meet the above standards you are better off ditching it. Content with tons of spelling mistakes, that are too short and only full of random or overused images  is a waste of time and energy – for the publisher and reader.


Grading Content – where do you fall from A – F? 

5 Responses

  1. Samir says:

    Interesting post, I guess the meme shared above is quite true. Sometimes other things part from content also plays a major role in getting it to right mark and getting traffic from search results.

    I guess I’ve learned lot of things from this post.
    Samir recently posted…Top 5 most Beautiful iPhone appsMy Profile

    • Amiti says:

      Hi Samir,

      Of course content is not enough to get traffic, but it is what keeps that traffic on your page.
      I hope that this post was helpful, and if so you share it with others.

      Thanks for stopping by.

  2. Yep. Quality content all the way. There’s no other way.
    Kathryn Dilligard recently posted…http://www.thesiteowl.comMy Profile

  3. Cole Wiebe says:

    Hi Amiti,

    It’s incredible how much C grade content is out there. I was using Feedly this morning, and probably 70% of the links I clicked went to an embedded YouTube video or infographic. At best, these “authors” added a sentence of their own.

    I don’t understand why they bother, unless perhaps to impress the boss or client that they are getting clicks. Their bounce rates must be through the roof.

    Cole Wiebe recently posted…You Are Unique, You Are Awesome, And What You Have to Say is Worth ReadingMy Profile

    • Amiti says:

      Hi Cole,

      I am with you 100% of the way. The internet is our area, and we do nothing to make it better – we need to help other bloggers. It brings me back to getting as many bloggers as possible to seek feedback from readers – that is the only way to get back up and stay on top.

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