Learning from 2014 Super Bowl Ads

Take the good with the bad. The problem with that is that the outcome of the Super Bowl led to two negatives. First, Seattle won. Secondly, we have to wait another year to see good ads. What’s that all about? The 2014 Super Bowl ads are legendary, some amazing, and even though the ROI may not be worth it, there is no doubt that bloggers and social media wizards can learn from them.

Learning from 2014 Super Bowl Ads

Volkswagen: The best commercial of the night if the company was looking for a high ROI. If you did not know VW was reliable before the commercial, well then you actually learned something positive about the company’s product while laughing. Is that a dream come true for a VW? Tell me it isn’t. Trusting any company you busy something from is important, and when it comes to automobiles that is even more important. Bottom Line: Driving a Volkswagen is no Maserati, but you know you can trust what you have.

  • How do you integrate the concept? Play around with this and think outside of the box. In writing a post or creating any content, always think about what is not on paper. What’s missing? Read a post, not as a writer, but as a random reader or competitors point of view. Will the audience really trust what you have to say?

Coca Cola: Coca Cola is no stranger to the big stage. What did they do? Yea they were “controversial”, but more importantly they did what they believe in. The outcome of the commercials were probably mostly neutral or positive, but it’s actually the negative responses that will keep you from forgetting what Coca Cola did Super Bowl 2014. Bottom Line: Coca Cola has a belief, and they’re willing to stand up for it, even if it brings “bad” publicity..

  • How do you integrate the concept? In your niche, you have beliefs on how things should be done. Maybe you believe in doing your work outrageously different than others. That does not mean you should hide your ways or beliefs, rather you should go full speed ahead. Write, share, and work how you want, and make some noise.

Beats Music: First of all, the commercial featured Ellen, which is already a win. What more did Beats do to get a win? They matched their character with a story that fit her persona. Ellen is wild and friendly personality so naturally the three bears plot was genius (how the heck did they think of it?!). Bottom Line: They took a great personality and matched with her with the perfect plot for her.

  • How do you integrate the concept? Once you have personalized your “character”, find the right story for the character.

Maserati: Why is this one a winner? It is not funny, nor is it getting mentioned all over the social media networks (at least not as much as others). This is a winner because it is special (better, greater, or otherwise different from what is usual). The narrative was epic, the background music was epic, and the Maserati itself was and is epic. It stands out from other commercials and that is what makes it special. Bottom Line: Don’t try to be like everyone else-be special.

  • How do you integrate the concept? It’s not about being funny or knowledgeable in this case. Being special is having a certain x-factor that is different for each and every one of us. Brainstorm, and create a slogan, logo, presentation, or anything else that makes you stand out for who you are.

Running your blog, social media, and everything else could rise above by following the trends set in these commercials. Don’t create a blog post on what 99.9% of your niche is writing about, rather write, tweet, or create something that is a figure of what your brand is, and what you stand for. Don’t be afraid to say what is not accepted; but make sure it is trustworthy. If you are doing what you believe in and have a plan, then you will have no problem creating a narrative for yourself or your business just like Beats. Finally, all this will simply add up to make your brand, blog, or that thing you do “special”.

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8 Responses

  1. Hi Amiti,

    From watching these commercials, I like Coke the best because the Superbowl is an American institution. It’s like Thanksgiving for lots of folks! People gather round with their family and friends and it is like a holiday. It screams America.

    That being said, Coke had the song “America” that I think provoked an emotional response to people. It was the most congruent to the content (the superbowl) in my marketer’s eye!

    -Donna
    Donna Merrill recently posted…Time For A Blog Makeover?My Profile

    • Amiti says:

      Hi Donna,

      I did not really think about the Super Bowl like that when I was analyzing the advertisement, but you are definitely correct in your claim. I think it was a very well made commercial that really stand for what America is and has been since 1776-the land of the free.

      Thanks for sharing your thoughts.

  2. Hey there Amiti,

    Very nice. The takeaways that you give are very insightful and I don’t know what I’d add to them.

    Here’s an interesting take on a company that lost 7M on the superbowl http://espn.go.com/nfl/playoffs/2013/story/_/id/10396430/super-bowl-furniture-store-loses-7-million-promotion-based-seattle-seahawks-win

    I don’t understand all the hoopla over the coke ad, or the hysteria from either the left or the right. I have to say tho that as a conservative, I get angry when people say I’m racist for being one. That pisses me off. Stupidity always does.

    Loved Ellen’s ad, she’s pretty funny.

    Have a great day Amiti,

    Donald.

    P.S. Not everyone thought the Seahawks win was a negative. :)
    Donald Thomas recently posted…7 Networking Tips For The Internet MarketerMy Profile

    • Amiti says:

      Hi Donald,

      Well congrats if you were rooting the Seahawks (I’m a fan of their southern haters (49ers)).
      Wow, what a loss! 7 million reasons why someone is going to end up paying for that with their job.

      Ellen’s was funny because it was Ellen, and made for a perfect match.

      Thanks for sharing your thoughts.

  3. Hi Amiti,

    I am not a football fan, so I haven’t seen any of those commercials.

    I’m not crazy about any one of them, but the most intriguing to me is probably the Mawerati, and the Coca Cola would be 2nd place for me, and 3rd the Beats.

    My 2 cents :)

    Thanks for sharing them.
    Sylviane Nuccio recently posted…Tribute To Journalist Author And Speaker Judy MartinMy Profile

    • Amiti says:

      Hi Sylviane,

      To each his own (in regards to football). I have to agree that I really enjoyed the Maserati commercial as well. For me it was epic, and much more motivational (to buy one) than Jaguar.

      Thanks for commenting.

  4. Adrienne says:

    Hey Amiti,

    I didn’t watch the Super Bowl nor the ads until you showed them here. I had heard about the controversy over the Coke ad but I really can’t stand watching commercials. I actually haven’t watched them in years and here I am online marketing. Funny right!

    I’m the kind of person that knows what I want. Watching a commercial isn’t going to change my mind I’m afraid. I applaud these companies though for doing their best to make theirs stand out and be memorable.

    Of course I love Ellen so I thought that one was cute but like Donna said, Coke probably did the best job of making people remember them. Controversy will definitely get people talking and it will be remembered more. Sometimes though, not in the best way.

    ~Adrienne
    Adrienne recently posted…UPDATE: Loyal Commenters Landing In SpamMy Profile

    • Amiti says:

      Hi Adrienne,

      I too am someone that is not influenced by a company’s commercial (or I think I am not), but it is still enjoyable to watch some great marketing techniques being used in most of the commercials of the Super Bowl. I also loved the spot with Ellen, and yes Coke probably did the best job of people remembering them, although I must say that I really enjoyed the Maserati commercial.

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