Let me make one thing clear: getting feedback from readers is great, and the more the merrier, but if you are not doing anything with the feedback then you are just as lazy as the readers that don’t comment, or take 1 minute to vote. If you are a caring blogger, how does one use feedback from readers in posts? Is that even necessary?
You wrote a blog post last week, and at the end had inserted a Feedweb widget (only for WordPress) to collect feedback from readers. You asked 2 questions, “Did this help your business”, and “Is this easy to follow”. After letting readers give feedback over the past week, you decided to finally sit down and have a look at what your readers thought and how the voting results compared to previous posts.
Let’s note that the analysis on how readers reacted to your post can be done by looking just at comments, just at votes via Feedweb, or via both (the best option because it is the largest sample size).
First of all, you can go to the monitor to see if the said post was as popular and able to grab votes like your usual ones. Go to the Feedweb monitor and spend a few minutes checking if there was the same amount of votes or fewer. A good blog post, no matter the topic, should be able to garner enough attention from readers that they decide that they must leave a comment.
Now you are thinking of what to write about this week, and come across the voting results from the last week. According to the widget, readers voted as followed:
- Did this help your business?
- No matter how readers voted there is a way to use the results. First of all, if the results were positive then write a more in depth follow up on how the tool or recommendation can be used at a highly effective rate. To start out the new post, you can relate to those that claimed that there was no added value to the post. Explain that it is meant for certain situations or that if the readers takes “X” into account there is a much higher chance that it will be able to lead to assisting the business. Secondly, if readers did not find your tip helpful, then write about the competitor or take into account something else that could be of great assistance to them. DO NOT ignore what your readers felt. If your readers take the time to vote and tell you that something did not help them, take the next given opportunity to change that.
- Is this easy to follow?
- To this question you are either going to get a yes or a no. If it was easy to follow, then great! Keep up the style that you used in that post and integrate it into future ones as well. If you’d like try to add a few more images, if there is a connection to the previous said post, that will help those few that got “lost” find their way with your tips. If what you had to say was not clear for your readers, then you have crossed a red-line. Use whatever tools necessary: video, SlideShare, screenshots, or links to external sites to make sure that what you have to say is crystal clear.
At the end of the day, the blogosphere is made up of all of our opinions and thoughts, and very few facts. There are hundreds of thousands of bloggers writing on the exact same thing, just like competitors in any business. One way to stay ahead of the pack, just like in any business, is customer service. Use the feedback you are getting from readers, if it is just from comments or just votes, or both to make sure that you and your readers are on the same page!