Blogging was “hot” in 2014. Any business that wanted to strengthen its digital presence with its current and potential consumers used blogging as a tool to build a community. Toward the end of ’14, content curation stepped in and played a role in the content that was being used on a plethora of different sites. No matter how the content is created: with the team, alone, curation, or via the rainbow, there are three elements that turn an average blog into a great one. Before letting you in on the secret to blogging success you should know: without good, original content your blog won’t thrive.
Like any successful business, as a blogger you’ve got to be able to relate to the readers – from near and far. Interacting with readers is not only a way to “meet”the readers, it is also a fantastic way to get ideas for content, and other aspects revolving around blogging.
How do you interact and where? Don’t look far. The closest place is your own blog. If you’ve got your comments section open, then take the time to discuss with your readers what they think of what’s being said. Ask them questions in return to their comments, but at the same time don’t forget to answer or relate to what they’ve stated.
Want more interacting? Social media profiles are your next best bet. You know that Twitter and Facebook were not created just to share content? Take a couple of minutes each day to get into conversations that are taking place in your profiles and other ones you can join in on.
In ’15 I plan on taking 10-15 minutes a day to leave quality – not quantity – comments across different social media networks: Facebook, LinkedIn, Twitter, and even Google Plus. What about you?
As previously mentioned, social media networks were not originally created so you’d have a place to share your content, but they have (especially Facebook) into a place to get the news and opinions that your friends are enjoying. With that in mind, be careful what you share, as “you are what you
Tips for the best practices for sharing content across your profiles:
- Shareable content
- Don’t over do it
- Keep on topic
- Great headlines
And don’t forget that Karma exists – share for others, and others will share for you.
Looking for content? The list goes on and on, but these are some of our personal favorites!
Bonus: Make sure to try out “Sniply“ to get more out of your shares!
There are four types of people – those that arrive at the party, those that don’t arrive, those that arrive early, and those that arrive late. Who do you want to be when it comes to being a pro? You want to be the the person that arrives early so you can be the “insider”. The same goes for the way you work. Once you are first to inform someone of something, the likelihood of adding them as a member of your community increases. Your community, instead of just following what you do, will be engaged because they know that you are the informer.
Informing comes in the form of your blog post, what you share on the web, and even how you conduct yourself. Once you are recognized as an informer, then you join your niche’s “authority” club. From there, the sky is the limit.
So you say you want blogging success in 2015? We say, interact, share, & inform.