Case Study: Votes vs. Comments

It is quite intuitive to think that more people will vote on a scale of 1-5 than leaving a comment. It is something that we’ve come to know over the last year and a half, and it really should not surprise you. When someone is given an option to choose between 5 different options, they will get lost and probably ask someone else’s advice or just move on, and that, unfortunately, is what happens to readers after they’ve read a blog post. Writing a comment is not simple – it takes time, and has to be written properly or backlash will be a certain result. Hence when people are given an opportunity to anonymously give feedback in a matter of 1 minute, there is very little deliberation needed.

Case Study Post: Votes vs. Comments, and Votes with Comments

All I know is that it has something to do with NASA, and what is so interesting is that the post received 277 comments, and 1623 votes (current to writing this post). During the same time span, there were approximately 301,000 visits. The meaning of this is:

  • For every 1086 readers a comment was left (it’s probably even worse than that due to people that return to respond to their own comments).
  • For every 185 readers a vote was cast to the Feedweb widget.
  • For every comment there were almost 6 votes.

So why is this important?

Imagine going to visit your in-laws for the first time, when the only thing you know about them is what your significant other has told you. Now imagine going to meet them for the first time with knowledge and options from a handful of other people that have an opinion on them. How would you choose to visit them? Obviously none of us would like into that situation “blind-folded”, and hence we prefer option b – having more info.

Knowledge is power, so by offering your readers a quick alternative or second option to comments, what do you have to lose? Absolutely nothing, and the better question is, “how much do you have to gain?”. If you think it’ll take away from your comments – give our rating widget a test run but if your content is worth anything and you promote leaving a comment, the only change you should see is an increase in interactions that includes all comments and votes from those same people and more.

Feedweb is not meant to be a replacement to comments, rather as an added feature – however Feedweb can give you the knowledge you need about your reader by itself too. The addition of adding a plugin – like Feedweb – is a bonus. On top of interacting with readers that take a minute to comment, now, in addition, you can get to know hundreds of other readers too. All of this is dependent on one crucial aspect – terrific content. Bad content means readers don’t even scroll to the end – they just back out.

Are you going to add Feedweb so that you can too increase the number of total interactions with readers?

10 Responses

  1. Dylann says:

    It’s true that Knowledge is power. And by the comments we read we gain a lot from there. This Feedweb is useful and helps the need about your reader by itself. I learned and many great insights here. Thanks for sharing this. Great post!
    Dylann recently posted…5 Retail Marketing IdeasMy Profile

    • Amiti says:

      Hi Dylann,

      Thanks for your thoughts, and I do agree that comments bring knowledge to publishers. That is why we believe that a mix of comments and the use of Feedweb is perfect.

  2. Hi Amiti,

    This is such an interesting post and you mention some intriguing statistics. I’ve experimented with incorporating a voting system before and, in my experience, I found that the majority of visitors simply didn’t bother and the number of comments always outweighed the votes. Even when including a direct call-to-action many were happy to leave a comment but simply ignored the voting! I’m not sure why this was because, as you mention, it’s far easier to click on a button rather than think about writing out a comment. I may experiment with it some more at another time and see what happens with a few tweaks.

    »Glenn«
    Glenn Shepherd recently posted…When Your Business Hands You LemonsMy Profile

    • Amiti says:

      Hi Glenn,

      I am a little surprised to hear about those results, although on the bright side it shows you how much your readers value the personal interactions. On another note, it might just be the “new effect” that kept readers from voting. When you stumble across something new, sometimes you are too hesitant, and that might explain what happened with your readers. If you do go back to trying a voting system, do keep us in mind.

  3. Hi Amiti,

    You have given me good food for thought about Feedweb. I don’t see that it will take away comments at all, but will enhance my blog. I love when I visit you and can use it! It’s kinda fun to do. But I am still here leaving you a comment.

    Knowledge is power and because I don’t put any plug ins on my blog myself, I do have to ask my blog guy to do this for me. I think it will enhance my blog just from reading your case study which is very impressive!

    Thanks and I will pass this on.

    -Donna
    donna merrill recently posted…15 Reasons Why Blogging SucksMy Profile

    • Amiti says:

      Hi Donna,

      I think we would go crazy (in a good way) to see our plugin on your awesome and engaging blog. We don’t want it to take away from comments, it is just another tool that can help you get more info on what your readers’tastes are. Hope your blog guy can help you get started with Feedweb!

  4. Kabie says:

    Hello Amiti,

    I have heard a lot about Feedweb and never knew a time will come for me to be on this lovely site of yours. I will be weighing my option with respect to placing the plugin on my site as well.

    • Amiti says:

      Hi Kabie,

      I think after this case study you can safely agree that Feedweb can definitely help you interact with more readers, and when you can interact with more readers you can create better content that they actually read and share.

  5. Mark says:

    What a fabulous use of the alternative choice marketing strategy!

    I realize that using that particular technique wasn’t part of your original concept, but it really
    does add to the engagement process by offering your readers the choice between two viable
    options.

    Your approach has really opened my mind to yet another proven approach to increasing your bloggers engagement.

    Thanks for sharing!

    • Amiti says:

      Hi Mark,

      Thanks for the kind words and your intelligent insights. If I have been able to open your eyes to a new aspect of blogging and feedback, then I think we are on the right path. Consider the value of getting feedback from readers that don’t comment – and then ask yourself why you are not getting that feedback.

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