It is quite intuitive to think that more people will vote on a scale of 1-5 than leaving a comment. It is something that we’ve come to know over the last year and a half, and it really should not surprise you. When someone is given an option to choose between 5 different options, they will get lost and probably ask someone else’s advice or just move on, and that, unfortunately, is what happens to readers after they’ve read a blog post. Writing a comment is not simple – it takes time, and has to be written properly or backlash will be a certain result. Hence when people are given an opportunity to anonymously give feedback in a matter of 1 minute, there is very little deliberation needed.
Case Study Post: Votes vs. Comments, and Votes with Comments
All I know is that it has something to do with NASA, and what is so interesting is that the post received 277 comments, and 1623 votes (current to writing this post). During the same time span, there were approximately 301,000 visits. The meaning of this is:
- For every 1086 readers a comment was left (it’s probably even worse than that due to people that return to respond to their own comments).
- For every 185 readers a vote was cast to the Feedweb widget.
- For every comment there were almost 6 votes.
So why is this important?
Imagine going to visit your in-laws for the first time, when the only thing you know about them is what your significant other has told you. Now imagine going to meet them for the first time with knowledge and options from a handful of other people that have an opinion on them. How would you choose to visit them? Obviously none of us would like into that situation “blind-folded”, and hence we prefer option b – having more info.
Knowledge is power, so by offering your readers a quick alternative or second option to comments, what do you have to lose? Absolutely nothing, and the better question is, “how much do you have to gain?”. If you think it’ll take away from your comments – give our rating widget a test run but if your content is worth anything and you promote leaving a comment, the only change you should see is an increase in interactions that includes all comments and votes from those same people and more.
Feedweb is not meant to be a replacement to comments, rather as an added feature – however Feedweb can give you the knowledge you need about your reader by itself too. The addition of adding a plugin – like Feedweb – is a bonus. On top of interacting with readers that take a minute to comment, now, in addition, you can get to know hundreds of other readers too. All of this is dependent on one crucial aspect – terrific content. Bad content means readers don’t even scroll to the end – they just back out.
Are you going to add Feedweb so that you can too increase the number of total interactions with readers?