I do have a selected few blogs that I read every week, in order to gain more knowledge on a variety of topics. Some of the blogs have a very strong authority on the web, and they are followed by a few thousand people, so what they write is generally accepted to be true 100% time.
Their content is right (you don’t necessarily agree with the point, but it is what you like) 100% of the time for you – but that does not mean that it is right for your readers.
Your unique blog audience is not a machine that wants to read what BuzzFeed or TechCrunch are publishing – otherwise they’d be on those sites and not yours. Their needs change when reading blog a and blog b.Don’t you agree – think about how you are as a reader/consumer. Your blog has a unique audience that differs from ours, so instead of telling you how to run your blog, here are a handful of tips on how to work with your audience – and not ours.
- Ask your readers a specific question: Don’t just end a post by asking readers to comment, rather ask them a specific question that can yield a specific answer – that should differ between readers. The more you know about your readers tastes, the better off you are.
- Who are your readers interacting with on social? Take a few minutes to see who your top followers are interacting with on social media sites, from Twitter to Pinterest. See what drives your readers to react, and maybe you can give those same points a spin that is in tune with your own blog.
- Create a forum or social media group: Go to the next level of blogging by engaging readers with a high-quality forum/group. Is this going to further your blog? Of course it is. Is it a lot of work? You bet it is, but by giving readers a place to share thoughts and posts in an organized fashion is something that every web professional values. Believe me, no one has found the perfect LinkedIn group.
- Survey readers’ opinions before your post: So you know that there is always a way to improve content, from images to titles and more in between. One of the best way to know how to cater to your readers, and not ours, is by asking them for thoughts during the rough-draft process of writing. Google Plus offers easy surveys if you want to make it social!
The list goes on and on, and it could probably get to 20 different way to find out what readers think of your content – but you’ve got the point already. At Feedweb, it’s about readers 24/7, just like the world’s most successful businesses do everything to cater to their current consumers.
Do you know what your readers think on various topics, or do you just assume they agree? Do not consider your comments (from at most 5% of readers) to be a serious and representing statistic.
P.S. our own Feedweb could probably be a big help if you are down and out on what your readers are thinking and feeling.