Your Unique Blog Audience

I do have a selected few blogs that I read every week, in order to gain more knowledge on a variety of topics. Some of the blogs have a very strong authority on the web, and they are followed by a few thousand people, so what they write is generally accepted to be true 100% time.

Their content is right (you don’t necessarily agree with the point, but it is what you like) 100% of the time for you – but that does not mean that it is right for your readers.

Your unique blog audience is not a machine that wants to read what BuzzFeed or TechCrunch are publishing – otherwise they’d be on those sites and not yours. Their needs change when reading blog a and blog b.Don’t you agree – think about how you are as a reader/consumer.  Your blog has a unique audience that differs from ours, so instead of telling you how to run your blog, here are a handful of tips on how to work with your audience – and not ours.

  1. Ask your readers a specific question: Don’t just end a post by asking readers to comment, rather ask them a specific question that can yield a specific answer – that should differ between readers. The more you know about your readers tastes, the better off you are.
  2. Who are your readers interacting with on social? Take a few minutes to see who your top followers are interacting with on social media sites, from Twitter to Pinterest. See what drives your readers to react, and maybe you can give those same points a spin that is in tune with your own blog.
  3. Create a forum or social media group: Go to the next level of blogging by engaging readers with a high-quality forum/group. Is this going to further your blog? Of course it is. Is it a lot of work? You bet it is, but by giving readers a place to share thoughts and posts in an organized fashion is something that every web professional values. Believe me, no one has found the perfect LinkedIn group.
  4. Survey readers’ opinions before your post: So you know that there is always a way to improve content, from images to titles and more in between. One of the best way to know how to cater to your readers, and not ours, is by asking them for thoughts during the rough-draft process of writing. Google Plus offers easy surveys if you want to make it social!

The list goes on and on, and it could probably get to 20 different way to find out what readers think of your content – but you’ve got the point already. At Feedweb, it’s about readers 24/7, just like the world’s most successful businesses do everything to cater to their current consumers. 

Do you know what your readers think on various topics, or do you just assume they agree? Do not consider your comments (from at most 5% of readers) to be a serious and representing statistic.

P.S. our own Feedweb could probably be a big help if you are down and out on what your readers are thinking and feeling. 

8 Responses

  1. Excellent advice on how to work with our own audience. I have a pretty good idea who my audience is. Because my niche covers blogging to marketing, I do get a pretty wide variety. I tend to teach young bloggers, so I do have to keep things simple for them to learn from and apply. (Key word apply here)

    I’ve done a lot of research and found that there are so many followers I have that never make a comment. I did the analysis too. I zeroed it down to a specific type of audience from gender to age, and so on.

    I have asked specific questions in the past and had a great response. I have not done forums or surveys yet. Survey’s are one thing on my to-do list.

    Once again…thanks for making me think!

    donna merrill recently posted…Ready For Success?My Profile

    • Amiti says:

      Hi Donna,

      I’m glad (and I can tell by reading your blog) that you know what your readers want (plus/minus). Ups to you for doing your research on your readers (maybe that could be a blog post and how to market with the knowledge gained). When you get around to trying out a survey for your blog and readers don’t forget to give Feedweb a thought or two.

      If I made you think – I can call myself a true blogger!

  2. James says:

    Thanks for the reminder on the uniqueness of each blog’s audience and what they are expecting. Really enjoyed this whole article.- Regards J.L.

    • Amiti says:

      Hi James,

      Thanks for the kind words and thanks for reading it. I think that way too many bloggers forget about this, and just try to “copy”the pros.

  3. I know who my audience are. I just don’t know how to appeal to them.
    Paola Fuentes recently posted…Como Obtener La Visa a Estados Unidos FácilmenteMy Profile

    • Amiti says:

      Hi Paola,

      Try asking them more questions, and/or asking readers on social media what is missing. You could definitely add Feedweb (our plugin) and that would also help you interact with more readers, which at the end will lead you to your desired result.

  4. Manik says:

    Hi Amiti,

    Thanks for these great advice. These are most important to engage readers for a long time. I always try to know what my blog readers expect from me and what they like.
    Manik recently posted…Top 5 Disadvantages of ERP SoftwareMy Profile

    • Amiti says:

      Hi Manik,

      Thanks for stopping by and glad you enjoyed the tips. Engaging readers is what blogging is all about. If you want to succeed as a blogger, you have to know how to engage readers.