5 Simple Reasons you're Not Engaging Readers

Every solid blogger knows that one of the aspects of creating content that has potential of going viral or of at least being seen as valuable to readers is that the content must engage the readers.

  • Engaging your readers is all about making them want and actually comment because they feel they have to.
  • Engaging your readers is about stimulating and inspiring them to go out and look into the topic even more, or write a post on what was grasped from your post.
  • Engaging your readers is leading them to share your content – and not by showing popups in their face.

If you are not seeing any of these results, it means you are not engaging readers, which means you are not doing something right.

  1. Are you using images? It’s been proven time and time again that most people don’t read the entire post (even this gnarly infographic shows you that).
    1. More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information.
    2. MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds.
  2. Are you interacting with readers? No one likes a blogger that only cares for him/herself. Be social on social media and inside your blog – by mentioning others or interacting in the comments area.
    1. The more you comment the more you’ll be seen.  The more you’re seen the more curious people become.
  3. Are you just reporting the news? Everyone knows that there are updates to SEO – don’t just report it, rather explain the difference or give the post some type of added value.
    1. Somewhere along the way of this mass information age, many forgot this. They forgot that storytelling is the main ingredient for inspiration.
  4. Is your blog full of advertisements? It’s very funny when I try to visit a blog, but before that I am directed to an advertisement. Unless your Forbes, don’t try this.
    1. Let’s get the most obvious one out of the way. Pop-ups are seriously annoying.
  5. Are you selling your audience for sponsored content? Stay true to the readers that got you this far by writing honest reviews and only taking money for things you honestly believe are or can be helpful.
    1. Making your blog posts overly promotional and product-centric is a great way to turn off your readers.



Via http://media317.net/

Via http://media317.net/

13 Responses

  1. Hi Amiti,

    Great article and infographic!!

    Yes, engaging your readers is a great and important thing to do. To engage our readers, we have to provide them with value and the layout and design of our blogs should be inviting and not distracting so they keep coming for more.

    Engaging with your readers proves you are a real person and your readers will be more likely to engage with you if you’re friendly and approachable. Posting valuable content on a regular basis to your blog will keep your visitors coming back time and time again. This builds credibility and connectivity to each visitor.

    Thanks Amiti for a great share!! Have a great weekend ahead.

    Be Blessed,

    Neamat Tawadrous recently posted…Are Problems The Price We Pay For Progress?My Profile

    • Amiti says:

      Hi Neamat,

      Thanks for stopping by once again, and of course thank for your insights. I agree that engaging readers is all about “value”, so yes adding “value” is essential to engage readers. Now, the next step is defining what that added value is.

  2. Hey Amiti,

    From the looks of this, it looks like I’m doing majority of the right things to engage my readers. That was a goal i set back from last year and it’s working out quite well. I followed the example of others and made their routines my own routine. As a result, I’m getting more engaged readers to my blog. This infograph really backs me on what to do! Thanks for sharing and I hope you have a great weekend!
    Sherman Smith recently posted…9 Online Marketing Automated Tools That Can Instantly Save You TimeMy Profile

    • Amiti says:

      Hi Sherman,

      Thanks for stopping by and taking the time to share your thoughts. I am glad the infographic was helpful, as I was worried that it would be a bit too long. I wish you the best of luck as you continue engaging your readers – I’m sure if you do that, the sky is the limit for your blog and online business.

  3. Well I just hope this helps me engage my readers better.

  4. Dylann says:

    Great post! It is great information. This is the most effective way to learn and know these 5 simple reasons you’re not engaging readers. These reasons are very helpful and useful for the bloggers to avoid. I love the presentation and it’s not boring to read. I will definitely share this article to my friends. I learned a lot and many great insights here. Thanks for sharing this article.
    Dylann recently posted…5 Retail Marketing IdeasMy Profile

    • Amiti says:

      Hey Dylann,

      Thanks for stopping by yet again – we appreciate it. The most important aspect is making the content easy to read or view – otherwise you’ll scare off readers.

  5. Jade says:

    Sweet infographic! We have a helluva time getting people to leave comments. We ask questions and have even tried giveaways to get people to comment and we only get maybe 0.5 percent of our visitors commenting. Luckily, we are raving fans of your plugin, so that helps. Do you have any ideas?

    P.S. Is there a way to track the hits we get from your portal? We know we get a traffic bump from feedweb on specific stories but they come in as direct, opposed to referrals from you guys.
    Jade recently posted…Honey Sage CornbreadMy Profile

    • Amiti says:

      Hi Jade,

      Thanks for the kind words, and we love Posh in Progress. Try commenting on other blogs – sometimes a commenting relationship is born. Other than that, try asking questions either in the widget (after the 1-5 rating) and/or at the end of post so that readers elaborate on their thoughts.

      I think that via Jetpack (another nice WP plugin) you can see traffic that comes from our portal, but this does give us something to think about – and maybe something that would help bloggers understand how much we help.

      Thanks for stopping by, and have a great week.

  6. Great Infographics. Nice sharing
    Ankit Chauhan recently posted…5 Ways To Increase User EngagementMy Profile

  7. Cole Wiebe says:

    Hi Amiti,

    I watched a podcast a few days ago that reinforced the point you make in #3. User engagement will never takes off if all we do is “report the news.” Knowledge and experience only go so far. It’s where Knowledge, Experience and our own Passions & Desires intersect that our unique personality and perspective shine through. I believe that people follow personalities, not information.


    Cole Wiebe recently posted…Are You Asking All the Wrong Content Strategy Questions?My Profile

    • Amiti says:

      Hi Cole,

      Thanks for visiting the blog once again, and I am glad you’ve found time to catch a podcast or two (it is on my to-do list). In any case, I know that the tips works from my own reading experience. Everyone reports Google’s SEO changes, but no one would ever add any flavor. If a blogger would take the time to add a few lines of opinion based on emotion, knowledge, and experience it would take that blog post a long way.

  8. DOK Simon says:

    Wow ! This is indeed a great resource, For sometime now, all over the blogsphere, most authors are really talking about engagement, engagement , I mean engaging your audience and readers as well..

    My take in this is, readers would never be engage if the content is not interesting and educative. For a reader or an audience to be engage in comment, subscription or sales that means you have been able to successfully carried out an important and convincing message… Thanks Amiti !

    DOK Simon recently posted…Uber taxi service faces Paris protests as roads blockedMy Profile