6 Simple Tips to Increase Visit Duration

Besides producing content, bloggers and web publishers spend a proper amount of time analyzing their audience via one of the many analytics tools (probably Google Analytics). One of the metrics that is on your dashboard, although you may not notice it, is “visit duration”. For me, it’s a biggie – and just as important as any other metric. If I can’t engage the readers that are already on my site, then what hope do I have for finding new readers? There are a few things that I do, and plan on doing to increase the visit duration.

Here are 6 tips to increase visit duration on your fabulous blog!

1) Create a Poll

You know the saying, sometimes less is more? Well this is one of the instances. Too often in the blogosphere bloggers jump and race to collect comments. Do you ever take a second to mathematically discover what percent of your readers comment? You’ll be surprised (ro maybe you won’t) to see that it is a low number. Why not increase the amount of time the average reader spends on your page by adding a simple poll/survey to see what they think on selected topics?

2) Add a Video

First of all, this should be more of a snippet than a movie. Something along the lines of 30-40 seconds will suffice and get the job done. How should this be done? I think you should try to add this in the middle of the post, and let the reader know that this is a short video, with added value. You’ve got to mention what that added value is while leaving the readers hanging wanting to watch that snippet.

3) Infographics

It might just be me, but when I stumble across a post with an infographic I am like a little kid in Disneyland – I get a certain gaze in my eye and I want to suck in as much as I can from the event (looking at the infographic). One common mistake in regards to using infographics is that sometimes they are too long. Just like a blog post has a recommended length – so does an infographic.

Our Infographic!

Feedweb Infographic

Feedweb Infographic

4) Original Images

The key word here is “original”. Just because you created via Photoshop or something else an image does not make it original – it just makes sure that you won’t be getting an email from someone asking you to take it down. Original means original:

  • present or existing from the beginning; first or earliest.

Why would an original image or two affect the visit duration? I can only say for myself as a reader – it shows me that the blogger is serious and that accordingly the written content is probably riveting and original in itself – at least the way the content is presented is original. See how BufferApp does it.

 

From http://editcellar.com

From http://editcellar.com

5) Legendary Content

Legendary content is content that gets the reader thinking and questioning him/herself. Legendary content makes a reader want to share the post with her/his closest colleagues. Legendary content gets read more than once, and a reader will more than likely take the time to read each and every word, because it is that amazing. Is this blog post legendary? We’re not there yet, but these blogs certainly are – and the visit duration proves that.

6) Surprise Readers

There are certain blogs that I read that I read on a certain basis and enjoy reading them. I am sure that the average time I spend on those sites is at least the average amount of time. Even these sites, which I think have legendary content, con do more to increase the visit duration time via the element of surprise. By catching readers off guard and adding a special something somewhere in the post that publishing site will more than likely increase the visit duration.

For example, imagine a kid that does everything that he/she can to impress the parents. These parents do’t allow the kid to ever have dessert, but one day they let him starting having some dessert here and there. That kid is going to go out each day and work harder to show the folks the appreciation. The same type of relationship can be built between writers/bloggers and readers.

 

At the end of the day, there are more ways to increase visit duration: original headers, Slideshares in posts, adding interior links, and more. How do you think you can increase visit duration?

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14 Responses

  1. Amiti,
    this is my first time here on your blog, and I am glad I come by.

    Thanks so much for sharing such great information on how to get blog visitors to stay longer on my blog.. I truly need that very much.. your clear and detailed steps are easy to follow for me who I consider my self non tech guy.. so my freind, this is really useful.
    Thanks so much again.
    _nickc
    nick catricala recently posted…How do you handle conflicts in life and business?My Profile

    • Amiti says:

      Hi Nick,

      Thanks for taking the time to stop on by, and it is of course our pleasure and goal to share with you the information we have. I hope you are able to put some of these tips to use, and if you do, that you see positive results regarding the metric “visit duration”.

  2. Reginald says:

    Hey man,

    Great article and thanks for sharing. I got to agree that having images & infographic are great ways to increase time spend on the site and don’t forget, reduce bounce rate.

    Very good tips here and even voted up!

    Talk soon man and take care!
    Reginald recently posted…3 Amazing Tools To Manage Social Media Accounts In One PlaceMy Profile

    • Amiti says:

      Hi Reginald,

      Thanks a lot bud for reading our blog, and hopefully our tips are as useful as yours. There is no doubt about it that some of these tips have more juice to them than just increasing visit duration. I think that aside from bounce rate some of these tips can help in other aspects of blogging.

      Have a great week!

  3. Hi Amiti,

    First I want to thank you for featuring me on this post! What a surprise it is to know that I am considered to have Legendary Content.
    Great feedback indeed and I’m grateful for that.

    Visit Duration is one of the key components to a blog. I’ve done short videos, always use original images too. I haven’t made my own infographic yet…but on the to do list!

    Sometimes I do like to surprise my visitors…Its fun to see their reaction and especially the interaction received in the comment section. I do have my creative moments lol.

    All these tips will provide someone to stay on a blog post longer. You have provided such great strategies to help others attain this goal. Many bloggers forget to look at their metrics. I do agree that visit duration is a biggie for me too when I check my metrics. It helps me improve my writing.

    Thanks again!

    -Donna
    donna merrill recently posted…List Building With Social MediaMy Profile

    • Amiti says:

      Hi Donna,

      The mention is my delight – and I hope that this was not the first time somewhat gave a shout out to you regarding your content. The things with visit duration is that it is quite telling, and for some advertisers just as important as bounce-rate (for example regarding sponsored posts), so we felt it was time to put something out for bloggers regarding the topic.

      Your videos are great and so are your images (I highly recommend seeing how BuffApp does it). I hope these tips do come in handy for you in improving your writing or in increasing visit duration.

      Have a great week!

  4. I can totally relate to you about the Infographics. I love them too! I have started using them on my blog, but not nearly enough and it’s something I want to get stuck into. If the infographics are eye catching then they will certainly grab readers attention, and yes you kind of stare at them simply looking around and taking it all in!

    I also love the idea about the use of videos too…as long as they are not movie length….lol
    Catherine Holt recently posted…5 Tips for Turning Blogging Criticism into Blogging IncomeMy Profile

    • Amiti says:

      Hi Catherine,

      You and I are on the same page when it comes to infographics and videos! Increasing visit duration is, after it’s all said and done, is a fancy way to say that you are succeeding in engaging readers at a higher level.

      Thanks for your comment, and have a swell October.

  5. Great post, Amiti.
    There’s no doubt that including videos and infographics helps a lot in increasing visit duration.
    Google is stressing more and more on onpage user behavior. Reducing bounce rate and increasing page visit duration matters a lot in rankings.

    Great post.
    Akshay Hallur recently posted…Top Free Copyscape Alternatives to Fight Content ScrapersMy Profile

    • Amiti says:

      Hi Akshay,

      How are you? Not only do they improve the site’s metrics, but it is also just another fun way to blog, and interact with readers.
      Have a great month!

  6. Areesha Noor says:

    Hi Amiti,
    another great post on How to increase visit duration.
    really these tips are very useful for any blogger or newbie in blogging. I am so happy because I already follow some of these.

    Thanks for sharing such great content with us
    Areesha Noor!
    Areesha Noor recently posted…Congratulation messages for new jobMy Profile

  7. Hi Amiti,

    Indeed, visit duration is key to our blog and we should take good care to increase the time our readers visit our blogs and you have provided great tips here to do just that.

    I agree with you on all the tips and they all make sense to keep our readers for longer but I really like the tip about adding a video as it piques the curiosity of readers to see who is behind the blog and people always like to see the human side. I know its importance but I have been procrastinating it. Thanks for the reminder.

    Thanks Amiti for a great share!! Very Informational!! Have a great rest of the week!!

    Be Blessed,

    Neamat
    Neamat Tawadrous recently posted…Strategies For Self-Motivation For Leadership!!!My Profile

    • Amiti says:

      Hi Neamat,

      Thanks for stopping by and leaving a comment. I would also like to start adding video, and like all the other tips, not only will they increase your visit duration but they will also increase the engagement/connection between the blogger and readers.

      Enjoy the weekend!!

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