Besides producing content, bloggers and web publishers spend a proper amount of time analyzing their audience via one of the many analytics tools (probably Google Analytics). One of the metrics that is on your dashboard, although you may not notice it, is “visit duration”. For me, it’s a biggie – and just as important as any other metric. If I can’t engage the readers that are already on my site, then what hope do I have for finding new readers? There are a few things that I do, and plan on doing to increase the visit duration.
Here are 6 tips to increase visit duration on your fabulous blog!
1) Create a Poll
You know the saying, sometimes less is more? Well this is one of the instances. Too often in the blogosphere bloggers jump and race to collect comments. Do you ever take a second to mathematically discover what percent of your readers comment? You’ll be surprised (ro maybe you won’t) to see that it is a low number. Why not increase the amount of time the average reader spends on your page by adding a simple poll/survey to see what they think on selected topics?
2) Add a Video
First of all, this should be more of a snippet than a movie. Something along the lines of 30-40 seconds will suffice and get the job done. How should this be done? I think you should try to add this in the middle of the post, and let the reader know that this is a short video, with added value. You’ve got to mention what that added value is while leaving the readers hanging wanting to watch that snippet.
It might just be me, but when I stumble across a post with an infographic I am like a little kid in Disneyland – I get a certain gaze in my eye and I want to suck in as much as I can from the event (looking at the infographic). One common mistake in regards to using infographics is that sometimes they are too long. Just like a blog post has a recommended length – so does an infographic.
4) Original Images
The key word here is “original”. Just because you created via Photoshop or something else an image does not make it original – it just makes sure that you won’t be getting an email from someone asking you to take it down. Original means original:
- present or existing from the beginning; first or earliest.
Why would an original image or two affect the visit duration? I can only say for myself as a reader – it shows me that the blogger is serious and that accordingly the written content is probably riveting and original in itself – at least the way the content is presented is original. See how BufferApp does it.
5) Legendary Content
Legendary content is content that gets the reader thinking and questioning him/herself. Legendary content makes a reader want to share the post with her/his closest colleagues. Legendary content gets read more than once, and a reader will more than likely take the time to read each and every word, because it is that amazing. Is this blog post legendary? We’re not there yet, but these blogs certainly are – and the visit duration proves that.
6) Surprise Readers
There are certain blogs that I read that I read on a certain basis and enjoy reading them. I am sure that the average time I spend on those sites is at least the average amount of time. Even these sites, which I think have legendary content, con do more to increase the visit duration time via the element of surprise. By catching readers off guard and adding a special something somewhere in the post that publishing site will more than likely increase the visit duration.
For example, imagine a kid that does everything that he/she can to impress the parents. These parents do’t allow the kid to ever have dessert, but one day they let him starting having some dessert here and there. That kid is going to go out each day and work harder to show the folks the appreciation. The same type of relationship can be built between writers/bloggers and readers.
At the end of the day, there are more ways to increase visit duration: original headers, Slideshares in posts, adding interior links, and more. How do you think you can increase visit duration?
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